In 1977, Shabbir Madraswala founded the Trade Links Corporation from a small shop in Bangalore’s famous SJP road as a general trading and supply company dealing in hardware, tools, and safety products. Twenty years later Shireen Madraswala joined the company and put in focus on sales and customer relationships.

The small shop on SJP road expanded, in 1988, to an industrial shed in Bommasandra, manufacturing SS domestic stoves. More commercial kitchen equipment was added to this fast-growing entity. KitchenWhiz was created along the way to ensure focus on commercial kitchens.

In 2003, Huzefa Madraswala joined the company. Armed with an Industrial Engineering and Management degree from BIT in Bangalore, he brought in new systems and thinking that enabled a movement in the right direction. Today, Huzefa is the CEO and manages a team of close to 100 people spread across design, projects, sales, manufacturing, and service. His vision is simple – to ensure that KitchenWhiz is at the forefront of pioneering commercial kitchens and in the process become an invaluable asset to their client’s living kitchens.

Currently the KitchenWhiz built-up facility is 35,000 sq. ft., which houses 10,000 sq. ft. of manufacturing, 10,000 sq. ft. of showroom and 15,000 sq. ft. of warehousing.

Get in touch with Huzefa at huzefa@kitchenwhiz.in